©2019 by Snack Genius 2019.


Where Food Innovation is encouraged.

Snack Genius 2019 (SG 2019) is Singapore’s inaugural competition to discover the next big snack. Democratising the creation of snacks, SG 2019 invites all innovators, home cooks, and professional chefs – anyone with a passion for the art of snacks – to turn their unique snack ideas into reality. Ultimately, two winners will walk away with the grand prize of SGD10,000 and an opportunity to fulfil their dreams of transforming their signature snack into a commercial success.

Organised by IncuBaker® and supported by Enterprise Singapore, SG 2019 will run from August to October 2019, focusing on two main snack categories – sweet and savoury. It celebrates a new generation of snack- preneurs, offering once-in-a-lifetime mentorship opportunities with big snack players and industry professionals.

Drawing on Singapore’s rich diversity and love for snacks, SG 2019 showcases our innovative snack landscape and the myriad possibilities


Originality                                                     30%

Creativity                                                       30%

Commerciability                                           20%

Appearance                                                  10%

Healthiness Factor                                        10%